Kingsman Equine LLP

About Kingsman

Most credible business ideas grow out of frustration of not being able to obtain what you are personally looking for in the market. Kingsman Equine is no exception.

The unique Kingsman format was born whilst struggling to find a credible one-stop-shop for purchasing quality sport horses. Thus, our services combine the convenience and ease of using a web sales platform, auctions, and a bespoke expert ‘concierge’ service, tailored 100% to your needs. All supported by world-class breeders/producers and top-tier marketing professionals.


The Kingsman Story


It all started when I met Johnathan Bowman at a mutual friend’s dinner party and told him that I wanted to invest in some top sport horses. He said he would ride them for me but wanted to be involved in their selection. What seemed like a straightforward project was actually much more complex; it involved a lot of planes, trains and automobiles and a lot of wasted time and effort. Tracking down average horses was easy. However, tracking down top-quality talent was not.

After much reflection, I knew that if I was able to bring like-minded individuals together - ostensibly with the same goals - it would allow all stakeholders to achieve their objectives more easily. Our aim was to buy and sell elite sport horses using simple methods, on a global platform, for fair value, in an open and transparent way. The true basis for the Kingsman model is “quality of the horse, and first-class customer service”.

Thankfully, when I did start talking to these like-minded individuals, their reaction was very positive. Since then, we have managed to partner with some incredibly talented individuals, all working together to provide the opportunities to sell and purchase some incredible equine talent. I hope that you can join us at one of our events or use one of our services and experience what we have to offer first-hand.

James Atherton-Ham


Kingsman Equine is a company setup to provide and run auctions, amongst other bespoke equine services, for the sale and purchase of top quality, elite sport horses, for competitive and transparent commission.

Kingsman focuses on "the quality of the horse" and "first-class customer service", in order to bring maximum satisfaction to both the seller and the buyer. No surprise; no sharp practices.

Learn About Our Partners


Kingsman combines the elements of a traditional auction house alongside modern technology and professional services. This approach allows us to engage with a large pool of domestic and international buyers, increasing the likelihood of your horse reaching its true market value.

Our team of well-known experts select the best horses for sale; only the very best horses make the grade.

Want to know more? Contact Us


Meet the Kingsman Team




A barrister by qualification and training, James spent a number of years practising at the bar before moving in-house to a number of senior legal roles with FTSE 100 companies.  James is currently a director of, and general counsel for, the UK subsidiary of the world's largest cement producer and heavy building materials company.

As a keen investor in top equine talent, James set-up Kingsman in order to facilitate the buying and selling of elite sport horses, using the latest on-line platform and tools to increase accessibility for buyers and seller alike.



Jonathan bowerman showjumping training.jpg

JoHnathan Bowman

Equine Consultant

Johnathan has been involved with horses since he was three years old. He began lessons and bought his first pony, which he then started to compete aged six.

Two years later, his talent was spotted by Pammy Hutton of Talland School of Equitation, where he trained, achieving his BHS AI certificate at 17. He then went on to become one of the youngest BS approved coaches in the UK.

Johnathan continued to train with some of the best trainers in the country, including Tim Stockdale, Dermot Lennon, Dick Stillwell, Gerry Sinnott and Rowland Fernyhough.

Johnathan has achieved an outstanding competition record on his own and privately-owned horses, achieving fantastic results both nationally and internationally. Highlights of his career have included representing England on three occasions, jumping at Horse Of The Year Show at Wembley, Olympia and Hickstead, as well as being selected to jump abroad at venues such as Auvers and Bonheidon and winning the Young Sports Horse class at the Scope Festival Of Showjumping.



Oscar Wain

Veterinary Consultant

Early family involvement in thoroughbred breeding and racing was Oscar’s initiation for a career in equine veterinary practice and he graduated from Bristol vet school in 2006. At the beginning of his career he spent six months at the world renowned Coolmore Stud in Ireland which provided a varied wealth of experience in both the veterinary management of young and breeding stock.

Various roles in first opinion practices across the country have led to a particular interest in orthopaedic lameness investigations and on setting up Wessex Equine in 2011 Oscar has built a large client base from one horse owners to large stud and racing clients.

He is a member of the Doncaster Bloodstock veterinary team providing on site veterinary care during their sales and is Clinical Director for Wessex Equine.